This includes some detail that identify the organisation sending the press release, provides its contact address, and specifies the nature of the press release.
Logo and contact address of the organization on top of the letter head.
The "press release" is included at the top so the reader know immediately what types of document they have received.
Use an effective headline or title of the press release. Here, use a short, interesting and appealing headline compelling enough for the reader to read the entire release.
Next, the release time is specified. This is indicated by "for immediate release", in case it is intended to be public immediately.